Michael Herron Ops — Fractional MarTech & Product Operations to Scale Your SaaS

We are a fractional MarTech and Product Operations consultancy that designs and implements the technical infrastructure SaaS companies need to scale. Leveraging more than a decade of experience in Healthcare and Automotive SaaS, we architect end-to-end systems that connect your marketing storefront to backend operations, align product-led growth strategies with website analytics, and build automated workflows that optimize the customer lifecycle from acquisition to retention.

We operate as an embedded, senior-level function that augments your team for a defined scope and duration. Typical engagement phases include discovery, blueprinting, implementation, and handoff or ongoing support.

During engagement we:

• Collaborate closely with product, marketing, sales, and engineering stakeholders;
• Document processes and maintain a clear RACI for ownership;
• Deliver reusable automation blueprints and runbooks so your team retains operational control.

We are platform-agnostic and focus on creating robust integrations across common SaaS stacks. Our work frequently includes:

• Web analytics and experimentation tools (e.g., GA4, server-side tracking, A/B platforms);
• Marketing automation and CDP systems (e.g., HubSpot, Marketo, Segment);
• Product and customer data platforms (e.g., Amplitude, Mixpanel);
• CRM and backend systems (e.g., Salesforce, custom APIs);

If you have a bespoke stack, we evaluate system compatibility and produce a prioritized integration plan that minimizes risk and technical debt.

Time-to-impact depends on the scope. Typical outcomes:

• Quick wins (2–6 weeks): implementation of tracking, small automations, and reporting that clarify conversion bottlenecks;
• Mid-term (6–16 weeks): orchestration of multi-step flows (onboarding, trial-to-paid conversion) and platform integrations that lift conversion and reduce churn;
• Longer-term (3–9 months): product-led growth programs and optimized lifecycle automation that materially improve LTV and retention.

We focus on measurable KPIs such as acquisition-to-activation conversion rate, time-to-value, trial-to-paid conversion, churn rate, and operational metrics like lead-to-deal time and automation error rates.

We offer flexible engagement models tailored to client needs:

• Fractional retained engagement: ongoing part-time leadership and execution for continuous roadmap delivery;
• Project-based: fixed-scope delivery for blueprints, migrations, or integrations;
• Advisory & audit: short-term assessments, health-checks, and strategic roadmaps.

Pricing is determined by scope, duration, and seniority required. We provide a clear statement of work and milestones with measurable deliverables so clients understand expected outcomes and investment.