Michael Herron Ops — Fractional MarTech & Product Operations to Scale Your SaaS

We build the technical infrastructure that connects your marketing storefront to backend operations, delivering automated workflows and product-led systems that optimize acquisition, activation, and retention.

 

Our Core Services

MarTech Architecture

We design and implement scalable marketing technology stacks that align your front-end storefront with backend operations.
From CDP selection to campaign measurement, we ensure data flows reliably and supports growth.

Product Operations

We establish product-led growth blueprints and operational processes that accelerate activation and retention.
Roadmaps, experimentation frameworks, and analytics are tailored to your SaaS lifecycle.

Automation & Workflows

We build automated workflows and integrations that reduce manual work and speed time-to-value.
Repeatable playbooks transform your tech stack into a high-performance engine.

 
 

4 Reasons to Choose Us

Deep SaaS & Industry Expertise

With 10+ years in Healthcare and Automotive SaaS, we design operational blueprints that reduce churn and accelerate growth. Our experience informs pragmatic, compliant solutions tailored to complex markets.

Scalable MarTech Architecture

We architect resilient, modular tech stacks that scale with your product—transforming marketing storefronts into high-performance engines that support rapid user acquisition.

Automated Workflows & Playbooks

We implement automated workflows and repeatable playbooks that eliminate manual bottlenecks, improve conversion velocity, and ensure consistent execution across teams.

End-to-End Product Operations

We integrate website analysis and product-led growth to optimize the full customer lifecycle—from acquisition through retention—creating measurable lift in lifetime value.

 

About Us — Values & Story

At Michael Herron Ops, we are a fractional MarTech and Product Operations consultancy dedicated to building the technical infrastructure that enables SaaS businesses to scale. With more than a decade of experience in Healthcare and Automotive SaaS, we architect seamless systems that connect your marketing storefront to backend operations, creating reliable lead-to-revenue workflows and measurable growth.

Our approach is rooted in clarity, technical rigor, and measurable outcomes. We specialize in automated workflows, operational blueprints, and product-led growth strategies that optimize the customer lifecycle from acquisition through retention. By combining website analysis, data instrumentation, and practical engineering, we translate complex tech stacks into high-performance engines that reduce friction and accelerate time to value.

We engage as a fractional partner—bringing senior-level expertise without the overhead—working closely with product, marketing, and engineering teams to deliver repeatable playbooks and scalable systems. Clients choose Michael Herron Ops for operational empathy, disciplined execution, and a focus on durable results: architecture and automation that support sustained growth across channels and stages of the customer journey.

 

Questions about our services

Below are common questions about our fractional MarTech and Product Operations services, our approach to integrating systems, and engagement models.

We are a fractional MarTech and Product Operations consultancy that designs and implements the technical infrastructure SaaS companies need to scale. Leveraging more than a decade of experience in Healthcare and Automotive SaaS, we architect end-to-end systems that connect your marketing storefront to backend operations, align product-led growth strategies with website analytics, and build automated workflows that optimize the customer lifecycle from acquisition to retention.

We operate as an embedded, senior-level function that augments your team for a defined scope and duration. Typical engagement phases include discovery, blueprinting, implementation, and handoff or ongoing support.

During engagement we:

  • Collaborate closely with product, marketing, sales, and engineering stakeholders;
  • Document processes and maintain a clear RACI for ownership;
  • Deliver reusable automation blueprints and runbooks so your team retains operational control.

We are platform-agnostic and focus on creating robust integrations across common SaaS stacks. Our work frequently includes:

  • Web analytics and experimentation tools (e.g., GA4, server-side tracking, A/B platforms);
  • Marketing automation and CDP systems (e.g., HubSpot, Marketo, Segment);
  • Product and customer data platforms (e.g., Amplitude, Mixpanel);
  • CRM and backend systems (e.g., Salesforce, custom APIs);

If you have a bespoke stack, we evaluate system compatibility and produce a prioritized integration plan that minimizes risk and technical debt.

Time-to-impact depends on the scope. Typical outcomes:

  • Quick wins (2–6 weeks): implementation of tracking, small automations, and reporting that clarify conversion bottlenecks;
  • Mid-term (6–16 weeks): orchestration of multi-step flows (onboarding, trial-to-paid conversion) and platform integrations that lift conversion and reduce churn;
  • Longer-term (3–9 months): product-led growth programs and optimized lifecycle automation that materially improve LTV and retention.

We focus on measurable KPIs such as acquisition-to-activation conversion rate, time-to-value, trial-to-paid conversion, churn rate, and operational metrics like lead-to-deal time and automation error rates.

We offer flexible engagement models tailored to client needs:

  • Fractional retained engagement: ongoing part-time leadership and execution for continuous roadmap delivery;
  • Project-based: fixed-scope delivery for blueprints, migrations, or integrations;
  • Advisory & audit: short-term assessments, health-checks, and strategic roadmaps.

Pricing is determined by scope, duration, and seniority required. We provide a clear statement of work and milestones with measurable deliverables so clients understand expected outcomes and investment.

 

Contact Michael Herron Ops

Ready to turn your tech stack into a high-performance engine?

Request a confidential consultation with Michael Herron Ops to discuss your MarTech and Product Operations needs. Tell us about your current systems, growth objectives, and operational challenges, and we will respond within 48 hours with a proposed next step — from a focused audit to a custom implementation roadmap.

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