Web & Product Operations Manager

Michael Herron

10+ years of excellence scaling digital ecosystems, optimizing workflow pipelines, and engineering data-driven revenue funnels across the healthcare, non-profit, and automotive sectors.

Every digital ecosystem is unique, which is why I avoid cookie-cutter approaches. I specialize at the intersection of structural strategy and high-velocity execution. By pairing enterprise systems governance (Six Sigma LSS) with modern, AI-assisted workflows, I transform fragmented technical debt into streamlined, highly scalable operating models. Whether auditing large-scale site architecture, troubleshooting deep web analytics, or managing high-volume deployment queues, I engineer the technical plumbing that drives predictable, long-term business growth.

Strengths & Professional Qualities

10 years of SaaS & Digital Ops

Over the past decade, I’ve worked with both aspiring entrepreneurs and well-established companies. Now it’s your turn!

Maintaining a 99% CSAT rating while working under strictHIPAA & ADA compliance parameters.

• Excellence & Accountability

• Resourcefulness & Tool Mastery

• Proficiency with Diverse Tools

Tailored solutions

Each client has unique needs, and I customize my strategies to fit your goals, ensuring unparalleled quality in our services.

Expert deployment of a massive, lifetime-access agency software suite spanning BI analytics, automation hubs, and technical SEO platforms.

• Innovation and Adaptability

• Problem-Solving

• Versatility and Collaboration

• Value Driven (Customers, Company, & Collaborators)

Continuous improvement

With ongoing training, skill development, and the adoption of new technologies, we stay ahead of the curve to deliver the best results.

Layering advanced generative AI workspaces and custom automation logic onto existing legacy frameworks.

• Credly

• OMCP Marketer

• MSI Business Leadership Council

• LinkedIn

Technical Lead & Project Management

Strict SLA Enforcement: Maintained a 100% 24-hour initial response rate for all incoming technical requests.

Backlog Elimination: Scaled operational efficiency to resolve 239 tickets within a single 60-day window.

Parallel Execution: Successfully managed large-scale website redesigns simultaneously alongside daily, high-volume maintenance queues.

Education & Certs (Dual Master Big Data and Business Intelligence + AI for Business)

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Verified Badges & Affiliations (Credly)

Website Project Dashboards Via Monday (Beta Version) Custom monday.com architecture designed for cross-functional agency capacity planning. Built to enforce strict SLAs, triage high-volume ticket queues, and seamlessly route tasks between Web Dev and Creative Design teams.

Monthly Reports
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Clients
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Capacity and Team Planning
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Google Drive PDF Documentation
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Requests
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Maintenance request form
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Maintenance Requests Table
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My Operation Toolkit
AI Implementation & Quality Control: Integrating secure LLMs (Gemini, GPT) and neural translation engines into web environments using strict 'human-in-the-loop' governance to protect technical brand accuracy.
CMS: WordPress, Drupal, HubSpot CMS, Adobe Website CMS, Shopify, WooCommerce, BigCommerce, Magento.
App Automation & BI: Activepieces, Pabbly Connect, Zapier, Agency Easy, Oviond, SheetMagic.AI.
Data Intelligence & Analytics: Google Tag Manager (GTM), GA4, Google Search Console, Conduit AI Analyst, Microsoft Clarity.
SEO Engineering & Crawlers: Netpeak Spider, Screaming Frog, SEOCRAWL, NytroSEO, Ahrefs, SEMRush.
Project & Workflow Governance: Jira, monday.com, Agiled (CRM/HRM/PM), AlTable.AI, nTask.
Front-End Development & Creative Suite: VS Code, Code Snippets AI, Adobe Creative Suite, Camtasia Mastery Video Production.
Accessibility Tools: WAVE Web Accessiblity

Metrics & Reviews (Impact)

High Volume Efficiency

High-Volume Agency Background!

Well-Rounded Website Project Management

I’m building 20–40 full websites each month myself, on top of our regular support and operations requests.

Comprehensive Digital Operations

My acumen covers a wide range of hands-on website support, analytics, operations, product, and digital marketing:

DNC Request, Other, Scripts, Banners, Add 3rd Party Integration, Apollo Login, GTM Placement, CTA Changes, Staff Pages, 3rd Party Integration Modification, Homenet/Feed Issue, Content Edits, Manual Specials, Coupon Updates, Phone Number Updates (CallRevu), Buyer Call Users, VDP / SRP, Menu/Navigation Updates, Advertised Offers, Compliance Changes, Hours, 3rd Party Integration, Bonus Offers, Change Payment Parameters, IFrame Set Up, Incentives/Rebates, Phone Numbers, Pricing Change, Agreement & Budget, Control, Hot Opportunities, Creative/Order Status/Printing App, Data Issues, Inbound Text, Launch Audits, Lead Address Changes, Price Stack Updates, Budget App, Coop Document Request, General Sales Offers, Price Label Update, Results, Source Change, Dealer Setup, Apollo Enhancement Request, Enhancement, Research Tools, Adjust Trade Value Settings, List Download (FD ONLY), and Admin Tools.

Consistent 100% Customer Satisfaction

Customer experience is very important and a priority when completing technical projects. Teams I manage lead in CSAT ratings, including my individual ratings.

Drive Subscriptions for High-Cost Product

Director of Engineering Shout-Out

You get a Hands-On Highly Technical Expert Shield and Project Manager so teams can focus on the high value engineering work.

I Hit The Ground Running

Website Projects Portfolio & Case Studies

Operational Excellence in Action

The following case studies demonstrate how I translate this philosophy into scalable digital architecture and high-velocity execution:

Case Studies

Case Study 1: Enterprise Queue Optimization & Backlog Elimination

Protected baseline maintenance retainers by strictly enforcing scope boundaries, transitioning out-of-scope requests into dedicated Growth Sprints to drive predictable agency revenue.
Technical Lead for entire Teams tickets during weekly meetings to ensure removal off all road blocks.
The Context: Website Onboarding & Production Infrastructure Lead at RevenueWell.
The Architecture (Strategy): Audited an inherited, complex inbound ticket lifecycle to systematically streamline workflows and establish an aggressive, backlog-free operating rhythm.
The Execution (Grit):
Personally resolved 1,511 general cases, closing 21% of the entire team's support ticket volume.
Eliminated a long-standing technical debt backlog down to zero within the first full week of taking ownership.
Handled diverse engineering requests including custom script injections, GTM placements, API/3rd-party tool integrations, and CTA optimization layouts.

Case Study 2: Digital Transformation & Traffic Architecture

The Context: Digital Strategy & Platform Optimization Lead for Light.org.
The Architecture (Strategy): Spearheaded a multi-year modern data and community strategy to compete effectively for high-intent visibility against larger marketplace incumbents.
The Execution (Grit):
Engineered a 100% increase in website sessions and impressions via advanced technical SEO crawls, robots.txt restructuring, and crawl optimization loops.
Built customized, trackable bio-landing pages paired with granular analytics reporting to capture clean source-attribution data.
Built and deployed an integrated global forum ecosystem (forum.light.org) to capture community engagement and drive long-term member subscription revenue growth.

Case Study 3: High-Value Multi-Industry Platform Management

The Context: Technical execution across $22M+ enterprise healthcare accounts and high-volume luxury automotive groups.
The Architecture (Strategy): Acted as the core technical point of contact bridging complex client requests with engineering/development execution timelines.
The Execution (Grit):
Healthcare Compliance: Led major structural edits, multi-step forms integration, and advanced programming workflows for a major $22M medical account while working directly with field marketing teams.
Automotive Digital Merchandising: Engineered complex inventory data flows, managed tracking pixels, and built high-converting interactive specials and landing pages for market leaders like Paragon Honda, McCord's Vancouver Toyota, and Bentley Jacksonville.